Tottie is overwhelmed by its social media campaign to find 'real' rider models for its new range
After launching their #TottieReborn campaign, equestrian clothing brand Tottie decided they needed real riders with catwalk-standard looks to model their collection of sporty, dyed, high-tech women’s riding and leisure wear.
So, they launched a social media campaign over two weeks inviting riders all over Britain to put themselves forward as the new faces of Tottie clothing.
“Far from being the gnarled, weathered bunch of riders we are so often assumed to be, we received over 800 applications from stunning girls all over Britain,” says Totie’s Rachel Bowles. “They are riders who enjoy all types of disicplines and their response to our completely different range of riding wear, heavily influenced by the latest fashion trends, was amazing.
“We made our final selection of six, and the winners were then invited to model our clothing in a studio just outside Harrogate. They were absolute naturals; the resulting photographs speak for themselves.”
The final models were: Caitlin Longley and Josie Proctor from Yorkshire; Isabel Southworth from Derbyshire; Katharine Pickering from Cumbria; Cara Williams from Anglesey and Hannah Pybus from Nottingham.
The photos will appear in the press soon, and can be seen at www.tottie.co.uk, plus a behind the scenes video.
The range is available to buy online via www.tottie.co.uk, where customers can sign up to the Tottie VIP club and flick through an e-magazines to see the full Tottie range.
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